Award Winning Veronica Robles well known by her fans as La Mera, Mera (The Real One), has been performing since she was very young and she is the most authentic representative of Mexican music and culture and the New England Region.
Verónica Robles has Mexican music in her blood. She first learned to sing old songs from her grandmother whom she would spend hours with in the kitchen as she prepared dishes such as chicharrón prensado con calabacitas, elote y nopales (dried pork with squash, corn, and cactus.)
Veronica learned some corridos, rancheras, and huapangos dated back to her grandmother's childhood in the early 1900s. It was in Mexico City's Plaza Garibaldi, the cradle of Mariachi music, where Verónica was introduced to the Mariachi group led by El Chiquis. She began working with his group at age 15, learning hundreds of songs and musical styles from these elder musicians. She also travelled to many towns within Mexico including San Juan del Rio, Queretaro, and Irapuato, to sing at traditional fiestas to celebrate town’s Saints and Virgins’ anniversaries. While traveling, Robles studied the way people spoke, their values, customs, and music, gaining insight into Mexico's rich diversity.
Later on Veronica travel abroad to promoting Mexican music, some of the countries she visited were Peru, Paraguay, Guatemala and the US.
In 1992, Robles left her home country for New York City to pursue her life as a professional mariachi musician, producing albums and performing. Robles has made Massachusetts home since 2000, where she offers concerts, recital and performs in festivals and cultural oriented events, she specializes in performing for young audiences through school assembles, residencies and dance workshops.
Currently Veronica performs with her own Mariachi ensemble directed by Mr. WIlly Lopez. She is widely recognized as the most authentic representative of Mexican music and culture in New England. She offers recitals, concerts, and educational programs for schools. She has six albums and has performed in such prestigious venues as Lincoln Center and Carnegie Hall in New York City; JFK Presidential Library and Museum, Berklee Performing Arts Center, Museum of Fine Arts in Boston, and the Providence Performing Arts Center in Rhode Island.
Veronica Robles has created innovative and educational after-school programs and performs in schools exposing youth to new cultures and traditions, where she declares: “Culture empowers youth and makes our communities stronger."
She customizes interactive educational workshops for teachers and for students of all age groups, providing the opportunity to experience culture through learning traditional dance and music.
